NATURAL, PLANT-BASED INGREDIENTS: Made with perfect blend of plant-based ingredients, including shea butter and marshmallow root, for soft tangle-free curls. Free from harmful ingredients including phthalates, sulfates, parabens, mineral oil, and silicones.
BOY-DESIGNED AND APPROVED: Our focus group of young kings led the product experience, selecting scents and giving feedback on formulation.
EFFECTIVE FOR DIVERSE HAIR TYPES: Our products are specifically tailored and useful for hair types 3A, 4A, 3B, 4B, 3C and 4C. Works for both high porosity hair (high moisture retention) and low porosity hair (low moisture retention).
PROMOTES SELF CARE + CONFIDENCE: In order for boys to be the best version of themselves, they need to have moments of self-care, which helps to instill the confidence they need to present their best selves each and every day.
POSITIVE REPRESENTATION: We’re a boy-focused brand that represents the diversity of Black and Brown boys within the beauty industry. We want boys to be represented in all facets of their lives, including the products they utilize for themselves.